Melanie Williams Consulting

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First off the bloc to display the ASI logo

Public awareness of sustainability schemes is key to their success and the ASI (Aluminium Stewardship Initiative) is no exception. SIG Combibloc, a leading provider of multilayer aseptic packaging containing aluminium, announced at the recent ASI annual meeting that they would be displaying the scheme logo on their products. 

The Aluminium Stewardship Initiative (ASI) has grown considerably since the Performance Standard was launched at the end of 2017, but so far it has lacked a consumer brand willing to advertise the scheme logo on a product. Now environmentally conscious consumers will begin to recognise the logo when they see SIG Combibloc packaging. This will provide a significant boost to ASI.

ASI aluminium already has competitors in the environmentally aware section of the market. Primary aluminium producers have launched their own brands of sustainable aluminium and they are gaining recognition. Hydro, who introduced both low carbon and recycled aluminium brands, recently announced that its Circal 75R alloy, consisting of at least 75 percent post-consumer scrap, will be used in new buildings in seven countries in Europe and the Middle East. 

Consumers want to know the credentials of the packaging they purchase now that problems with single use plastic have hit the headlines. The FSC (Forest Stewardship Council) logo with its tree and tick, as seen on paper packaging, is probably the most recognisable logo of any sustainability scheme. However, since the success of FSC, companies have learned that sustainability schemes become well known by association with their brands.  Many brand owners now relegate their involvement with sustainability schemes to the website. So it is ‘way beyond good’ to hear that SIG Combibloc is living up to its slogan and giving prominence to the sustainable aluminium logo.

Published: 24 June 19

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